Not enrolled in online banking? Enroll today!
Not enrolled in business online banking? Enroll Here
Financial ratios provide a means of measuring the overall health of a business. While numerous measures exist, the most popular measure the overall health of your business analyzing income, liquidity, assets, debt and profitability.
Income Analysis
Liquidity
Asset Management
Debt Management
Profitability
If you’re trying to pay down some of your business debt, you might be wondering how long it might take by making the standard payment, or what the impact might be if you increased the monthly payment each month. If you increase the monthly payment, the amount of the increase typically gets applied directly to reducing the amount owed, or principle. Reducing the amount of money you owe will reduce your interest charges each month, as the interest rate will be applied only to the outstanding loan balance. An increase in your monthly payment will lessen the amount of interest charges you will pay over the repayment period and shorten the number of months it will take to pay off the loan. Most loans require you to, at a minimum, cover the monthly interest costs on the outstanding balance and if it is a traditional, or amortized loan, you’ll always be required to make the agreed upon payment at a minimum.
Business lines of credit often have more flexible repayment terms than a standard business loan. Business loan payments are typically fixed over the repayment period, while business lines of credit can offer interest-only payment terms or outstanding balances can be repaid using a variety of repayment strategies. Businesses with uncertain or fluctuating revenue streams, such as startups or seasonal businesses may benefit more from the flexible repayment terms a business line of credit offers.
Debt consolidation loans allow businesses to transfer the account balances from credit cards, lines of credit or installment loans into a single loan and to make a single monthly payment. For debt consolidation loans to be beneficial, the repayment period for paying off the consolidation loan should be shorter than what it would be for your existing debts without the loan. Secondly, the interest that you pay over the repayment period should be less than what you would pay with your existing repayment periods. In some cases, a debt consolidation loan may look attractive because it has a significantly lower monthly payment than what you are paying today, but it is likely the case that the lower payment is due to extending the repayment of the loan over a much longer repayment period.
How much is a customer worth to you? In order to really know that, its often important to look at the amount of business they’ll give you over the course of their lifetime as a customer and not just based on an individual purchase. Knowing how much each customer that you can bring through the door will deliver in sales and profit is an important consideration when you’re making marketing decisions and incurring expenses to obtain new customers.
Email marketing has become a popular and cost-effective method for reaching prospects and generating revenue. Like any marketing expense, its important to understand the return that you’re making on such an investment. Ideally, you want to be generating a return on investment that exceeds the return you could achieve by using those expense dollars in other areas of the company or investing them. To effectively measure ROI, you need to carefully track your response and conversion rates so that you know which sales can be tracked back to a specific campaign.
Setting a goal for paying off a mortgage, auto loan, credit card or personal loan makes good financial sense. Some loans, such as mortgage or auto loans have defined repayment periods. Others do not. In order to reach a debt repayment goal, you’ll need to know what you need to pay each month. You also might want to compare it to your current repayment schedule to see how helpful reaching that goal might be.
There are many marketing opportunities available to internet-based businesses. One of those is ‘pay-per-click’ advertising, whereby you only pay when somebody clicks on a link to your site, rather than when they view an advertisement. Ideally, you want to be generating a return on each ‘per-click’ investment that exceeds the return you could achieve by using those expense dollars in other areas of the company or investing them. To effectively measure ROI, you need to carefully track your conversion rates and costs so that you know which sales can be tracked back to a specific campaign.
How many people that visit your website actually purchase your product or service or subscribe to your offering? When you incur marketing expenses to drive people to your website, are you converting them into customers or are they just coming and leaving without buying? Understanding the value of a website visitor and your conversion rate can help you determine where to make further investments in your online business, whether that be improving the conversion rate, or driving more traffic to your existing site.
Direct marketing has been a staple of many companies marketing mix for decades and many successful companies have been built with direct marketing as the backbone of their marketing initiatives. Like any marketing expense, its important to understand the return that you’re making on such an investment. Ideally, you want to be generating a return on investment that exceeds the return you could achieve by using those expense dollars in other areas of the company or investing them. To effectively measure ROI, you need to carefully track your costs, response and conversion rates and sales so that you know which sales can be tracked back to a specific campaign.
Find a Location